Author: Tamryn Sher By using targeted media strategies, effective Public Relations (PR) has the power to change the way people perceive brands, and thereby alter their reputations. Utilising tried and tested PR tactics, here is how your brand can influence your...
Author: Tamryn Sher What exactly is Public Relations? Well, Public Relations (also known as PR) focuses on changing the way people perceive brands and their reputations, by using targeted media strategies. Creating a great brand marketing strategy is all about the power...
Author: Gwendalyn Tavares When it comes to new clients, your pitch presentation can mean make or break! We have all been there and know the immense pressure. So to help everyone out there struggling with knowing where to start, we have...
Author: Gwendalyn Tavares The term “social media” either excites you or scares you, and for me it was once the latter. As you may have heard, it is often said that the only way to overcome your fears is to face...